A no nonsense guide to building your own website as a contractor without the tech jargon.
If you’re a contractor and you don’t have a website, you are leaving money on the table every single day.
Let me guess one of the three things going through your head right now:
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“I get work through referrals.”
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“Websites are expensive.”
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“I feel overwhelmed just looking at a screen.”
Here’s the truth:
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Referrals are unreliable and non-scalable. You don’t control them.
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A website should pay for itself within one or two jobs. If it doesn’t, it was built wrong.
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You don’t need to be a pro. You just need a few hours to build it with the least knowledge needed (which I’ll go over below). After that you have an asset that works for you 24/7 in the background.
This guide will show you how to build a basic website that gets you seen, builds trust, and gets the phone ringing.
Step 1: Choose a Website Builder
Pick one. Don’t overthink it.
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Squarespace – All around ok, also easy.
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WordPress (via Hostinger) – The king. Tons of control. Slight learning curve.
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Webflow/Framer – Great for designers. If that’s not you, skip it.
Step 2: Buying Your Domain and Connecting it
Go to namecheap.com. Type in your business name. Buy it. Done.
If it’s taken try different combinations until you’re satisfied. You can also do a combinaiton of your [city] + [service] such as mississaugapestcontrol.com. Then connect the domain to your site. Every platform has a button that says “Connect domain.” or the like. Click it and follow the prompts. If you skip this, you are just sending people to a link you don’t own and it looks unprofessional.
Step 3: Choose a Template
This is where most people get stuck. Don’t.
Every builder has contractor templates or service business templates already done for you.
Pick one that:
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Shows off photos
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Has a clear call to action
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Looks clean on mobile
Don’t waste three days obsessing. You can always change it later. Pick. Plug. Play.
Step 4: Choose a template
For WordPress you can check ThemeForest.net.
Essential pages:
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Home – Clear headline. What you do. City. Who it’s for. Call to action. Phone Number.
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Services – Bullet point list of what you offer.
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Gallery – Real pics. No stock photos.
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About – One paragraph about you. One sentence on why you’re different.
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Contact – Phone. Email. Location. Simple form.
Additional must-haves:
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Reviews (pulled from Google or any other trustworthy site)
- Before and after photos
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AI chat bot
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Call booking form
Let’s be real, you can do all this. It works. But it takes time. Time you could spend on the tools.
And if your average job pays average $3-10K — how many new customers do you need to break even on a pro website that stands out?
Likely just one or two. After that, it’s pure ROI.
We build contractor websites that look sharp, rank fast, and convert traffic into calls. We’ve done it enough times to know what works and what doesn’t. Contact us at 647-657-7379 or info@stronglinks.ca to learn more.